Privacy Policy

Chicken Run (“we”, “our”, “us”) is committed to protecting and respecting your privacy when you access and use the website chickenrun-gambling.co.uk and any related services, applications, or platforms operated by Chicken Run within the United Kingdom. We recognise the importance of safeguarding personal data, particularly in the online gambling sector where trust, transparency, and responsible data handling are essential. This Privacy Policy explains how we collect, use, store, share, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws. By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.

Data Controller Information

For the purposes of data protection legislation, Chicken Run is the data controller responsible for the processing of your personal data. All data processing activities relating to chickenrun-gambling.co.uk are managed and overseen by Chicken Run in the United Kingdom.
Privacy enquiries, data access requests, and complaints may be directed to our Data Protection Officer via email at [email protected] or by written correspondence addressed to: Data Protection Officer, Chicken Run, United Kingdom. We aim to respond to all legitimate enquiries within the legally required timeframes and maintain transparent communication regarding data handling practices.

Types of Data We Collect

We collect various categories of personal and technical data necessary to provide gambling services lawfully and securely. Personal identification data may include your full name, date of birth, residential address, email address, telephone number, payment details, and identity verification documents. Technical data may include IP address, browser type, device identifiers, operating system, language preferences, and access timestamps. We also collect gameplay and transactional data such as betting history, deposits, withdrawals, session duration, and responsible gambling indicators. Additionally, we may process marketing preferences, communication records, and customer support interactions to improve user experience and maintain regulatory compliance.

How We Collect Data

We collect personal data directly from you when you register an account, complete verification procedures, make deposits or withdrawals, participate in games, or contact customer support. Technical data is automatically collected through cookies, analytics tools, server logs, and device fingerprinting technologies used to maintain security and detect fraud. Gameplay data is generated through your interaction with our platform. We may also receive information from trusted third parties such as payment processors, identity verification services, fraud prevention databases, and regulatory authorities to ensure legal compliance and prevent unlawful activity.

Purposes and Legal Basis for Processing

We process personal data for several lawful purposes. These include providing gambling services, verifying identity and age, processing transactions, preventing fraud and money laundering, ensuring platform security, complying with regulatory obligations, and communicating with users regarding account matters. The legal bases for processing include performance of a contract, compliance with legal obligations, legitimate interests such as fraud prevention and service improvement, and user consent where required, particularly for marketing communications and optional cookies. We ensure that all processing activities are proportionate, necessary, and consistent with data protection principles.

How We Use Your Data

Your data is used to create and manage user accounts, enable participation in games, process payments, provide customer support, and deliver personalised services. We use gameplay and behavioural data to monitor responsible gambling patterns and intervene when necessary to promote player safety. Marketing communications are sent only where consent has been provided or where permitted by law, and users may opt out at any time. We also use data for compliance reporting, internal audits, dispute resolution, and the detection and prevention of fraudulent or illegal activities. Data analytics may be performed to improve website performance, enhance user experience, and develop new features.

Data Sharing and Third Parties

We may share personal data with carefully selected third parties where necessary to operate our services lawfully and efficiently. These parties include payment service providers, identity verification agencies, fraud prevention organisations, cloud hosting providers, customer support platforms, marketing partners, and regulatory authorities such as the UK Gambling Commission. All third-party processors are contractually bound to maintain confidentiality, implement appropriate security measures, and process data only in accordance with our instructions and applicable law. We do not sell personal data to third parties.

International Data Transfers

In certain circumstances, personal data may be transferred outside the United Kingdom to trusted service providers or infrastructure partners located in other jurisdictions. When such transfers occur, we implement appropriate safeguards including standard contractual clauses, adequacy decisions, or equivalent legal mechanisms to ensure that personal data remains protected to standards consistent with UK data protection law. We assess the security and compliance posture of all international partners before transferring any personal information.

Data Retention Periods

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements. Account and transactional data are typically retained for a minimum of five years following account closure to comply with anti-money laundering and gambling regulations. Marketing preference data is retained until consent is withdrawn. Technical logs and analytics data are generally retained for shorter periods unless required for security investigations. Once retention periods expire, data is securely deleted or anonymised.

Your Rights Under GDPR

Under UK GDPR, users have several rights regarding their personal data. These include the right to access personal information held about them, the right to request correction of inaccurate data, the right to request deletion where lawful, the right to restrict or object to certain processing activities, and the right to data portability in a structured electronic format. Users also have the right to withdraw consent at any time where processing is based on consent. Requests may be submitted through our contact channels, and we will respond within statutory time limits after verifying identity.

Cookies and Tracking

Chicken Run uses cookies and similar tracking technologies to operate the website, remember user preferences, analyse traffic, and enhance security. Essential cookies are required for core functionality such as account login and transaction processing. Analytical cookies help us understand user behaviour and improve performance. Marketing cookies are used only with consent to deliver relevant promotions. Users may manage or disable cookies through browser settings or consent banners; however, disabling essential cookies may limit website functionality.

Data Security Measures

We implement robust technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or alteration. These measures include encryption of data in transit and at rest, secure servers, firewalls, intrusion detection systems, multi-factor authentication, strict access controls, regular security audits, and employee training on data protection practices. We continuously review and update our security protocols to address emerging threats and maintain industry standards.

Policy Updates

We may update this Privacy Policy periodically to reflect legal changes, regulatory guidance, technological developments, or operational adjustments. When significant changes occur, users will be notified through website notices, email communications, or account alerts. Continued use of the website after updates constitutes acceptance of the revised policy. The latest version will always be available on chickenrun-gambling.co.uk with the effective date clearly indicated.

Contact and Complaints

Users may contact Chicken Run regarding privacy matters, data access requests, or concerns about personal data handling by emailing [email protected] or writing to our Data Protection Officer in the United Kingdom. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. We encourage users to contact us first so we can attempt to resolve issues promptly and transparently.